Business of Dentistry: Practice Made Profitable: Growing a Dental Practice with Digital Marketing
Location: Virtual
Course Description:
Unlock the full potential of your dental practice with digital marketing! Discover advanced strategies for enhancing your online presence, driving new patient leads, and boosting practice revenue. We'll cover essential topics like the elements of an online presence – from site to social media – how to attract high-value cases with targeted ads, and how leverage internal marketing for maximum patient engagement. Plus, gain insights into creating scalable marketing funnels for sustained growth!
Learning Objectives:
- Website Design & Development: Learn how to create a responsive website that adapts to user's devices, prioritizing navigation, site speed, and user experience.
- Search Engine Optimization (SEO): Understand how to optimize your online presence to rank higher in search results, increasing website traffic and leads.
- Social Media Marketing: Discover strategies for leveraging social media to create personal connections with patients, increase visibility, and drive new patient acquisition.
- Multimedia Marketing: Explore the benefits of combining various media forms, like video and photo, to enhance brand recognition and reach your target audience effectively.
- Digital Advertising: Gain insights into using online platforms for advertising, including social media and search engines, to put your practice in front of potential patients.
- Internal Practice Marketing & Managed Live Chat: Learn about automating communication with patients to increase visits, case acceptance, and enhance customer service through real-time interactions.
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