In-Focus Printed Publication
In 2024 the NJDA is bringing back a printed publication. NJDA "In-Focus" is a 6”x 9” 4-color ‘desk reference’ quarterly newsletter. Each issue of this resource will focus on a different important practice topic.
| Q1 | Insurance (February 2024) |
| Q2 | Workforce (May 2024) |
| Q3 | HR (August 2024) |
| Q4 | A Look Back & Ahead (November 2024) |
Each issue will be mailed to 5,000 dentists in New Jersey. ONLY two advertising options are available in each 8-page printed issue.
Because this is NJDA’s return to a printed publication, we want to ensure our advertisers receive an overwhelming value for their advertising dollar. We’ve created an advertising package.
The In-Focus advertising package includes the following:
- A choice of 1- print advertisement placement: FULL PAGE Inside Front Cover OR 1/2 Page Back Cover (opposite the mailing address). These are sold on a first purchase, first selection basis.
- A banner ad on the NJDA website home page for 1-month. Month selection is based on availability. Includes a link to your website.
- An advertisement in NJDA’s Monday Morning Email Alert. Bonus: inclusion in the following week in the Rewind section. Email distribution - 4,600 NJDA members with a 58% Open Rate.
- An advertisement in NJDA’s Friday 5 Things Email. Email distribution – 4,000 non-members with a 30% Open Rate.
- A digital version will live on the NJDA On Demand platform.
